At CITY, people come first—always. From service reps on the road to leaders in the office, the right person in the right position can drive a business forward. That’s why CITY puts serious thought into more than just resumes and job titles. We invest in understanding people—and one of the ways we do that is by having ALL full-time CITY employees complete a DISC personality assessment before they are hired.
“CITY’s greatest asset is its people,” said Colin Wetlaufer, President of CITY. “We want to make sure we put individuals in roles where they’re energized, not drained—where they can succeed and grow.”
What Is DISC, and Why Does It Matter?
The DISC model is a widely used behavioral tool that helps people understand how they naturally communicate, make decisions, and interact with others. It stands for four core personality styles: Dominance, Influence, Steadiness, and Conscientiousness. Each person has a unique blend of these traits—and understanding that blend can unlock better communication, team dynamics, and productivity.
At CITY, employees take a version of the DISC assessment to help identify how they work best—and how they can work better with others. It’s not about ranking strengths and weaknesses. It’s about building self-awareness and creating alignment between personality and role.
“A lot of people think it’s about what you’re good or bad at,” Colin explained. “But it’s really about what gives you energy and what drains it. When you understand that, you can lead and communicate in a way that works—for you and for the people around you.”
Real Feedback, Real Impact
The model doesn’t just help people understand themselves—it improves team communication and culture across the company.
Mark Ballo, CITY’s Director of Service, shared: “Knowing the strengths and challenges of my colleagues is very important. A diverse group is vital to the success of a mission or organization.”
Even for newer employees, DISC opens the door to understanding coworkers more quickly and building strong working relationships from day one.
From People to Partnerships
CITY doesn’t just use DISC internally. The same concepts help CITY understand and serve customers better, too.
“Every client is different,” Colin said. “When we know their priorities and communication style, we can serve them better, build trust faster, and form stronger partnerships.”
Whether it’s placing team members in roles where they can thrive, or connecting with clients in a way that feels effortless, it all starts with understanding people—and DISC helps us do that.
Why It Works for CITY
At the end of the day, CITY uses the DISC model because it helps us stay focused on what matters most: people, relationships, and purpose. The insights we gain from this tool help us build better teams, better communication, and better results—for our employees and our clients.
We don’t just want good hires. We want the right hires. We don’t just want communication—we want connection. And that’s the kind of environment CITY works hard to create every day.
The right tools + the right people = lasting success. That’s the CITY way. And with the DISC model as one of our internal tools, we’re continuing to grow a team that’s energized, aligned, and ready to deliver simple, reliable service—together.